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1 prestige pricing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > prestige pricing
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2 prestige pricing
марк. престижное [имиджевое\] ценообразование (маркетинговая стратегия, при которой цены на товар поднимаются для создания имиджа высококачественного, престижного товара)Syn:See:
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престижное ценообразование: маркетинговая стратегия, при которой цены на товар поднимаются для создания имиджа престижного товара. -
3 prestige pricing
Mktg -
4 prestige pricing
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5 prestige pricing
s.fijación de precios de prestigio. -
6 psychological pricing
марк. психологическое ценообразование (ценообразование с учетом психологических факторов, т. е. основанное на предположении, что покупатели определенные цены воспринимают лучше других, напр., занижение порядка цен (5,99 вместо 6,00) или установление округленной цены, либо завышение цены товара с целью создания иллюзии его престижности и т. п.)See:
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= odd-even pricing. -
7 premium pricing
марк. премиальное ценообразование (стратегия ценообразования, при которой компания устанавливает цены на более высоком уровне, чем конкуренты, напр., при использовании стратегии снятия сливок или при попытке создать имидж престижной, эксклюзивной продукции)Syn:See:skimming 3) а), prestige pricing, discount pricing, low-price strategy, premium product 1) а), premium service 1) б), premium customer -
8 image pricing
марк. = prestige pricing -
9 premium pricing
Mktgthe deliberate setting of high prices for a product or service to emphasize its quality or exclusiveness. -
10 fijación de precios de prestigio
• prestige pricingDiccionario Técnico Español-Inglés > fijación de precios de prestigio
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11 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
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имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация -
12 ценообразование с учётом престижности товара
Advertising: prestige pricingУниверсальный русско-английский словарь > ценообразование с учётом престижности товара
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13 Festsetzung (f) von Prestigepreisen
<V&M> prestige pricingBusiness german-english dictionary > Festsetzung (f) von Prestigepreisen
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14 Festsetzung von Prestigepreisen
Business german-english dictionary > Festsetzung von Prestigepreisen
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15 revista de resúmenes
(n.) = abstracts journal, abstracting journal, abstracting periodical, abstracting and indexing publication, abstract journal, synoptic journal, abstracting and indexing journal, abstracting publicationEx. This type of checking can be delegated to the printer to speed publication of the abstracts journal.Ex. Indexing journals (and the indexes to printed abstracting journals) are alphabetical indexes to the literature of a subject area.Ex. Abstracting and indexing periodicals may be interfiled into a common sequence with other serials, or may form a separate sequence.Ex. Title-based subject indexes have been used as indexes to local abstracting and indexing publications = Los índices de materias a partir de los títulos se han utilizado para indizar las publicaciones de resúmenes hechas por la propia biblioteca.Ex. The production of an abstract journal often seems to be a continuing fight against error.Ex. This article describes a study on synoptic journals, with an evaluation of pricing, delay times and prestige of authors publishing in these journals.Ex. There are several thousand abstracting and indexing journals available, and a large library may well take several hundred of these.Ex. The sheer volume of information published has underlined the importance of secondary, current awareness and abstracting publications.* * *(n.) = abstracts journal, abstracting journal, abstracting periodical, abstracting and indexing publication, abstract journal, synoptic journal, abstracting and indexing journal, abstracting publicationEx: This type of checking can be delegated to the printer to speed publication of the abstracts journal.
Ex: Indexing journals (and the indexes to printed abstracting journals) are alphabetical indexes to the literature of a subject area.Ex: Abstracting and indexing periodicals may be interfiled into a common sequence with other serials, or may form a separate sequence.Ex: Title-based subject indexes have been used as indexes to local abstracting and indexing publications = Los índices de materias a partir de los títulos se han utilizado para indizar las publicaciones de resúmenes hechas por la propia biblioteca.Ex: The production of an abstract journal often seems to be a continuing fight against error.Ex: This article describes a study on synoptic journals, with an evaluation of pricing, delay times and prestige of authors publishing in these journals.Ex: There are several thousand abstracting and indexing journals available, and a large library may well take several hundred of these.Ex: The sheer volume of information published has underlined the importance of secondary, current awareness and abstracting publications. -
16 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * *
См. также в других словарях:
prestige pricing — /pre sti:ʒ ˌpraɪsɪŋ/ noun same as premium pricing … Marketing dictionary in english
prestige pricing — … Useful english dictionary
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
psychological pricing — An approach to pricing that reflects the psychological impact of prices and not simply the economics of the situation. There is evidence that in some instances consumers can associate higher prices with better quality. See prestige price … Big dictionary of business and management
china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material … Universalium
China — /chuy neuh/, n. 1. People s Republic of, a country in E Asia. 1,221,591,778; 3,691,502 sq. mi. (9,560,990 sq. km). Cap.: Beijing. 2. Republic of. Also called Nationalist China. a republic consisting mainly of the island of Taiwan off the SE coast … Universalium
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Petroleum — For other uses, see Petroleum (disambiguation). Proven world oil reserves, 2009 … Wikipedia
History of the Soviet Union (1964–1982) — Soviet Union … Wikipedia
Diamonds as an investment — An uncut diamond, not showing the prized optical properties of cut and polished versions. Contents 1 History 2 Price … Wikipedia
international relations — a branch of political science dealing with the relations between nations. [1970 75] * * * Study of the relations of states with each other and with international organizations and certain subnational entities (e.g., bureaucracies and political… … Universalium
